Below is an excerpt from a recent news article about four new franchises of the company opening up in Georgia:
Steele and her partners, Stuart and Marian Gertman and Roger Weiss, recently purchased the rights to open four franchises in an eight-county area of the CSRA. The first one, on Washington Road in front of the Kroger shopping center, broke ground on Feb. 4 and they started training staff on March 23.For the full article, click here.
“Corporate was incredibly helpful,” Weiss says. “They sent six people here from other locations to help us. We have all worked 12 hours a day, six days a week to get open.”
Einstein Brothers is known for their bagels, which contain no preservatives and are baked fresh daily. They offer regular coffee, flavored and specialty coffees, hot and cold teas, hot chocolate, sodas, and frozen drinks from coffee, ice cream or fat-free fruit base.
“Our brand is all about taking bagels to work and targeting the night-shift people just getting off work,” says general manager Seddrick Brown. “Our hours are early morning to early evening. We are ‘fast casual.’ Convenient, but definitely not fast food.”